Filters
BEING A FATHER
24Being a father is much more than just a day. It is being. It is accompanying. It is repeating the same gestures every day without them always being the same.
Preparing breakfast while it is still early. Tying shoelaces in a hurry. Picking up a forgotten jacket.
Reading the same story over and over again. Wiping away small tears. Celebrating an improvised drawing. Waiting in silence at the end of an activity.
Holding the bicycle while they learn to pedal. Turning off the light when they are already asleep.
This campaign does not speak of an extraordinary moment. It speaks of what happens every day. Because being a father. Is something that is practiced. Always.



